Female Streetwear Brand
Google Case Study
Introduction and strategy
We took over the client’s Facebook and Google ad accounts in August. At the moment, their monthly revenue was rather low as well as their marketing spend. Our main strategy was to support our Facebook media buying and to improve the brand search volume.
The brand name was rarely searched on Google, and it was hard to maintain the position on the top of the page as their retailers with much higher ad spend were bidding on their branded keywords.
When we took over, the starting ROAS was around 0.18. We managed to go up to 0.64 in the first 3 months. During this time, we were focused on increasing awareness and on building up the structure we needed for scale.
Even though our ROAS was not where we wanted it to be, we were bringing in a lot of new people, and were continuously feeding the top of the funnel with high-quality new users. By doing so, we managed to boost brand name and gain more conversions as well as the organic sales. We jumped from 1083 monthly searches on brand name to 3500+ searches, a lot of which converted later on as we kept working with our client on improving their website.
Our main platform for this was YouTube to bring in new people, and a Shopping campaign to convert them. Once the brand name was strong enough, we were able to profitably scale the branded campaigns. This played a huge role in increasing revenue.
By running a joint Google + Facebook strategy, we managed to earn $24,000.00 for our client in just 3 months. We earned more than they have earned in a year without our help.
The majority of conversions came from the Shopping and Search prospecting, with the support of our YouTube campaigns. Until January 2020. they were bringing in the biggest revenue until our Brand campaign was strong enough to take over. This way we accomplished the main goal we had – to strengthen the brand enough to be a worthy opponent to the biggest brands in this niche that were bidding on our client’s branded keywords.
From the 1st of December until the 9th of March we managed to generate almost $120k in sales, which was 412% more than in the first 3 months of our work on the accounts.
By running Google and Facebook paid ads for our clients, by offering website optimization advice, with frequent insights into the mechanics of paid advertising, and with our active collaboration, we managed to grow the brand significantly within just 6 months. They are now stronger than ever and well-prepared for scale on a much higher level now when the groundwork has been properly laid down.From the 1st of December until the 9th of March we managed to generate almost $120k in sales, which was 412% more than in the first 3 months of our work on the accounts.